Chloë Moretz and Kid Cudi are now the new face of Coach's Spring 2015 Collection. Personally, I feel that this is a very bold and smart move for the brand's image. When I was in high school, Coach was one of the most popular luxury brand out. You couldn't turn a corner or walk down the street without seeing someone with a Coach handbag or a pair of Coach sneakers. You can say that Coach was the Michael Kors of that time period. Coach made a big mistake by over saturating the Fashion Market. By opening stores in every outlet mall you can think of and putting their merchandise in Macy's, they've truly done themselves no favors. Hopefully this new campaign will help with the brand's image.